Conversational Commerce

There’s an increasing variety of tools enabling retailers to sell to people using conversational techniques, from the well established Live Chat to fast emerging chatbots.

With worldwide online retail spending approaching $2trillion, the potential impact of more efficient selling journeys is as high as today’s pollen count. Juniper Research estimate chatbots could help save banking and healthcare providers $8bn per annum by 2022.

Chatbots, AI and automation are hot topics for ecommerce, so #EcomChat on Monday 12h June will be on “Conversational Commerce”.

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. How do you validate the demand for conversational commerce?
2. Are chatbots a fad, or should we take them seriously?
3. If you could pilot one or two initiatives, what should they be and why?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.