Creativity for Ecommerce

Creativity for Ecommerce

Aug 07 2017

Most retailers cover the ‘basics’ well, with UX principles often borrowed from standard patterns, and the usual digital marketing tactics. But is creativity important? Should campaigns be ‘creative’ or is…

Promotions for Ecommerce

Promotions for Ecommerce

Jul 31 2017

It’s estimated that we’re exposed to between 4,000 to 5,000 marketing messages every day (though we’ve not counted!); many of these are promotional messages designed to influence our buying behaviour.…

Creative Ways to Measure Ecommerce

Creative Ways to Measure Ecommerce

Jul 24 2017

Setting KPIs is a no-brainer, all ecommerce teams measure performance in some way or another. However, most reports focus on top-level KPIs such as revenue, conversion rate and average order…

Ecommerce Marketing: Creative & Functionality

Ecommerce Marketing: Creative & Functionality

Jul 17 2017

When people talk about Ecommerce marketing, it often comes down to channels: Are you running Instagram ads? How does PPC work for you? Ie: targeting. But this often ignores the…

Optimising Site Search

Optimising Site Search

Jul 10 2017

Search has long been a critical capability for ecommerce websites, especially for large catalogue retailers where product range and complexity demands a super smart search algorithm to help customers quickly…

Payment for Ecommerce

Payment for Ecommerce

Jul 03 2017

The payment landscape is constantly evolving, as technology innovation and changing regulations (PSD2 being the latest set to create waves) create increased competition and healthy diversity. With such a wide…

Email & CRM for Ecommerce in 2017

Email & CRM for Ecommerce in 2017

Jun 26 2017

Facebook messenger, live chat, dozens of social media channels: Is there still a need for email among ecommerce businesses? That is the topic of this week’s #EcomChat As ever: there…

Learning from Amazon

Learning from Amazon

Jun 19 2017

They are the world’s most recognised online retailer, they also run the world’s largest cloud platform, relied upon by many retailers & ecommerce tools. As Amazon buys another big retailer…

Conversational Commerce

Conversational Commerce

Jun 12 2017

There’s an increasing variety of tools enabling retailers to sell to people using conversational techniques, from the well established Live Chat to fast emerging chatbots. With worldwide online retail spending…

Artificial Intelligence for Ecommerce

Artificial Intelligence for Ecommerce

Jun 05 2017

AIĀ is a hot topic that keeps coming back, and news stories on how it’s used by Amazon, Google, and particularly SaaS based companies appear almost daily. #EcomChat on Monday 5th…