#EcomChat on Monday 10th April will discuss “Content Marketing for Ecommerce in 2016”. “Content Marketing” was a really big buzzword a few years ago, but there is less talk of it…
#EcomChat on Monday 4th April will discuss “Making apps successful”. It seems that the ‘should we/shouldn’t we’ invest in native apps debate rages on. Despite the predictions that apps would fall…
#EcomChat on Monday 21st March will discuss “Visual Ecommerce”. Visual commerce is a popular topic in the industry, with more effort being placed on producing rich content that goes beyond engagement and…
#EcomChat on Monday 14th March will discuss “Creating New Customers”. “New Customer Acquisition” is one of the big topics for most retailers. Whether this be from a marketing point of view, a conversion…
#EcomChat on Monday 7th March will discuss “Affiliate marketing for ecommerce”. Affiliate marketing is considered by most a key marketing channel for ecommerce but it can offer so much more than…
#EcomChat on Monday 29th February will discuss “Trading reports for ecommerce”. Ecommerce teams hold trading meetings, typically every Monday, to review the prior week’s performance. The length and content of these…
#EcomChat on Monday 22nd February will discuss “Changes in Paid Search”. Google have announced that they are going to discontinue ‘right hand side’ ads on Google Search Engine Results Pages. This…
#EcomChat on Monday 15th February will discuss “Using search on ecommerce websites”. We all know that search is important and search journeys can convert far better than non-search journeys (emphasis on…
#EcomChat on Monday 8th February will discuss “Social Media Success and Handling Backlash”. Social is always a hot topic and the rise of paid social is placing the spotlight back on social as…
#EcomChat on Monday 1st February will discuss “Programmatic in Digital Marketing”. Programmatic is a topic often considering to be more about technology than marketing planning, but can you successfully integrate programmatic…
