Black Friday 2015: Jury’s Verdict

Black Friday 2015: Jury’s Verdict

Nov 30 2015

#EcomChat on Monday 30th November will discuss “Black Friday 2015”. We had a chat back in September about the value and necessity of Black Friday for retailers. This chat follows…

Competitive Customer Services for Ecommerce

Competitive Customer Services for Ecommerce

Nov 23 2015

#EcomChat on Monday 23rd November will discuss “Competitive Customer Services for Ecommerce”. Customer service has long evolved beyond simply being a policy and compliance requirement. Businesses are seeing it as a…

Creativity in Ecommerce

Creativity in Ecommerce

Nov 12 2015

#EcomChat on Monday 16th November will discuss “Creativity in Ecommerce”. Blueleaf has released it’s latest Inspiring Great Retail report with a a key topic being creativity, giving examples of retailers who are…

6 Examples of Creativity in Ecommerce

6 Examples of Creativity in Ecommerce

Nov 10 2015

I decided it was time to write a fun blog showcasing different aspects of creativity that I’ve seen on my travels in ecommerce. Some of these have come from tweets…

Ecommerce Christmas

Ecommerce Christmas

Nov 09 2015

#EcomChat on Monday 9th November will discuss “Ecommerce & Christmas”. The biggest period of the year for many retailers, Christmas & the New Year is a time of joy for most, also…

Ecommerce Data Science

Ecommerce Data Science

Nov 02 2015

#EcomChat on Monday 2nd November will discuss “Data Scientists & Data Science” and the relevance of this field for ecommerce. Harvard Business Review labelled the role of the data scientist “the sexiest…

Black Friday: An Inconvenient Ecommerce Truth

Black Friday: An Inconvenient Ecommerce Truth

Oct 26 2015

Ssshhhh whisper who dares, Black Friday is coming! Black Friday is now an established retail calendar event, even though it’s relatively young in the UK. What once was the preserve…

Customer Loyalty for Ecommerce

Customer Loyalty for Ecommerce

Oct 26 2015

#EcomChat on Monday 26th October will discuss “Customer Loyalty & Ecommerce”. With much the focus on SEO, conversion, paid search, and other tactics that have a larger impact on customer acquisition, you…

The Art of Persuasion in Ecommerce

The Art of Persuasion in Ecommerce

Oct 18 2015

#EcomChat on Monday 19th October will discuss “Persuasion and Ecommerce”. “Persuasion” isn’t a new concept in marketing but it’s an area that has grown in popularity for ecommerce websites over the…

Making Promotions Work for Ecommerce

Making Promotions Work for Ecommerce

Oct 12 2015

#EcomChat on Monday 12th October will discuss “Making Promotions Work for Ecommerce”. Promotions are a proven way to drive ecommerce activity (e.g. sending registered users a special £ off coupon) and…