Luxury Ecommerce

#EcomChat on Monday, 13th October will be on “Luxury Ecommerce”.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

1. Should Selfridges have spent £40m on their new website? How do you think that budget will split down?
2. How does ‘luxury’ ecommerce differ from other areas? What can ecommerce sites do to achieve ‘luxury’ feel?
3. Is there a place for ‘ultra-luxury’ sites that are more about brand than commerce? (eg. uk.hermes.com/la-maison-des-carres.html, https://www.apple.com/uk/watch/)

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.