Pricing & Discounts
#EcomChat on Monday 30th January will be on the topic: “Pricing & Discounts”
Much talk and content in the ecommerce world is around websites, apps, marketing, and user experience. Pricing, proposition, and merchandise are recognised important, but often not spoken about in ecommerce teams. Today we’re therefore turning our eye onto Pricing.
Here are the 3 questions:
- How important is Pricing for ecommerce companies? Is ‘lowest price’ the only option?
- What tactics can retailers use to win or keep customers using prices & discounts?
- What should retailers measure and test when it comes to pricing?
Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.
Thanks, Dan & James.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.