Usability vs Conversion

Today’s #EcomChat will be on the topic of Usability vs Conversion.

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. Which is more important, making a site usable or making sure it converts?
2. What are the best ways to check usability of your sites? (When should you do it? Is it worth it?)
3. What are the main pitfalls to be aware of related to usability & user testing?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.