Usability vs Conversion
Today’s #EcomChat will be on the topic of Usability vs Conversion.
As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.
Here are the 3 questions:
- Which is more important, making a site usable or making sure it converts?
- What are the best ways to check usability of your sites? (When should you do it? Is it worth it?)
- What are the main pitfalls to be aware of related to usability & user testing?
Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.
Thanks, Dan & James.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.