Ecommerce Priorities & Trade-Offs

#EcomChat on Monday 2nd February will be on the topic of Trade-Offs: What’s more important to focus on among some of the big areas in Ecommerce.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

1. Which is more important to invest in: PPC, SEO, Display, or Social? (and when would you favour each?)
2. Which should you pay more attention to: Customer Acquisition, or Retention?
3. Which is a bigger priority: Digital Marketing or Customer Experience or Product?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.