Exit Intent: Does it Have a Place?
When you spend a lot of time browsing websites, you notice when marketers use techniques to persuade you to do something. Sometimes these techniques make you stop and pay attention, sometimes you miss them and other times they’re so intrusive that you want to scream.
Exit intent often falls into the latter category. So today’s chat will focus on the role of exit intent in ecommerce, and discuss if it has a place as a marketing tool, and if so how do you use it productively.
Here are the 3 questions:
- Is exit intent a valid marketing tool or the devil’s work?
- How do you know when you use it vs. when to leave customers alone?
- How do you optimise exit intent campaigns?
Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.
Thanks, Dan & James.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.