Increasing Basket Size for Ecommerce
There are three primary levers for driving ecommerce revenue:
- Conversion rate
- AOV (average order value).
Many ecommerce teams focus on optimisation to improve conversion rate, then push the button on scaling traffic profitably. Often less is done to maximise the basket size (AOV), yet this can be a great way to improve KPIs like lifetime value and margin per sale. So today we’re going to look at strategies/tactics to nudge up your AOV.
Here are the 3 questions:
- How can you improve the basket size for customer acquisition?
- How can you encourage existing customers to spend more?
- How do you increase basket size profitable i.e. reducing reliance on big discounts?
Join us at 1pm UK time on Monday 15th October and do share this post either on Twitter or via email with anyone you think would be interested.
Thanks, Dan & James.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.