Marketing Channels for Ecommerce

July 6, 2020

#EcomChat on Monday 6th July will discuss and important topic for ecommerce team: Marketing Channels.

SEO, PPC, Affiliate, Email, CRM, Social ads, display ads, retargeting, out of home, TV, radio, influencer marketing, youtube, geofencing, partnerships & sponsorship, PR… There are so many many many channels where ecommerce companies could put their budget. What’s right, and how can you decide where to place focus?

So for today’s chat we’re going to explore this, and how ecommerce sites can decide what to focus on & how to judge results

  1. Which marketing channels should ecommerce sites focus on, and how can they figure out which are right for them?
  2. How can you figure out which marketing channels to mix?
  3. What are the main pitfalls of the main marketing channels ecommerce companies would use?

We’re sure we’ll end up covering much more!

Thanks, Dan & James.

Join us at 1pm UK time on Monday 29th June and do share this post either on Twitter or via email with anyone you think would be interested.

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