NLP for Search Marketing

September 1, 2019

#EcomChat on Monday 2nd September will focus on the new-ish and interesting topic of “NLP for Search Marketing”. The chat will take place at 1pm UK time on Twitter.

NLP (natural language processing) is often talked about but what does it actually mean and are search marketers changing their ways of working to accommodate more varied natural language queries? Do you need to adapt to do search marketing effectively in a world where natural language impacts search behaviour?

We’ll seek to address these questions and more during the chat, sharing advice and insights on how to ensure your search marketing approach is NLP-proof. As ever, there will be 3 conversation starter questions:

  1. What are the differences between NLP and non-NLP search?
  2. Should search marketers change their approach to SEM to target natural language queries?
  3. What are the quick wins for marketers & what resources are available to help you up-skill?

Thanks, Dan & James.

Join us at 1pm UK time on Monday 2nd September and do share this post either on Twitter or via email with anyone you think would be interested.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.

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