Sales, Promotions, and Black Friday
It’s November. The month of Singles Day, Black Friday, and the month during which most Ecommerce sites get fully ramped up prior to Christmas & the busy winter Sale period. Therefore, today’s #EcomChat will be on the topic of “Sales, Promotions, and Black Friday”.
As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.
Here are the 3 questions:
- What are the various types of sale tactics retailers can use, and which are most appropriate for different ecommerce companies?
- What, in your opinion, should ecommerce companies be doing over the next couple of months to get ahead of their competition?
- How can companies make the most of Black Friday, without simply giving away margin?
Thanks, Dan & James.
p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.