SEO Audits for Ecommerce Sites

April 14, 2019

You often hear, or read, the phrase ‘SEO site audit’ but it can mean different things to different people. To some, it’s a technical audit of site indexation control and visibility, to others a content audit looking at on-page content quality, and ranking successes and opportunities.

In reality, an SEO site audit is both of these and potentially much more. The aim of this chat is to agree what are the critical requirements for doing an effective SEO site audit (effective being defined as producing outputs that give sufficient context to enable issues to be fixed and new opportunities to be effectively defined and then exploited).

As ever, there are 3 conversation starter questions:

  1. In terms of priority of impact, what are the ‘must do’ components of an SEO audit for ecommerce sites?
  2. If you want to enhance your audit, what else can you do & why would you do it?
  3. What tools should be used to do this effectively and automate as much as possible?

Thanks, Dan & James.

Join us at 1pm UK time on Monday 15th April and do share this post either on Twitter or via email with anyone you think would be interested.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.

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