Seasonal Promotions: Knowing When & How

#EcomChat on Monday 23rd February will be on the topic of Seasonal Promotions: Knowing When & How. We’ve already had Valentines and we’re fast approaching Mothers’ day and Easter. For some retailers, this is a natural seasonal promotion, for others it’s silly season as they try to crash in on the marketing mania. So this chat looks at how you decide when to take part in seasonal promotion and how to engage with customers effectively.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Should all retailers have seasonal campaigns for every event regardless of their product/service?
  2. What makes a seasonal campaign effective? Is there a formula for success?
  3. Who has been doing recent seasonal promotions well/badly & why?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Product Selection & Product Promotion

#EcomChat on Monday 16th February will be on the topic of Product Selection & Product Promotion.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. How important is product selection & promotion for Ecommerce sites?
  2. What can Ecommerce sites do to understand and improve their product mix?
  3. What types of product promotion can Ecommerce sites make use of to boost results? Who does this well?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Can you do search marketing effectively without paid search?

#EcomChat on Monday 9th February will be on the topic of Search Marketing. We’ll be discussing a recurring dilemma for marketers; do you need to invest in paid search alongside SEO, or can you get by with excellent organic presence?

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Do you need a paid search strategy even if your SEO presence is amazing?
  2. What’s the risk if you ignore paid search?
  3. Which brands/companies do you think blend organic and paid search intelligently?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Ecommerce Priorities & Trade-Offs

#EcomChat on Monday 2nd February will be on the topic of Trade-Offs: What’s more important to focus on among some of the big areas in Ecommerce.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Which is more important to invest in: PPC, SEO, Display, or Social? (and when would you favour each?)
  2. Which should you pay more attention to: Customer Acquisition, or Retention?
  3. Which is a bigger priority: Digital Marketing or Customer Experience or Product?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Driving email sign-up online

#EcomChat on Monday 26th January will be on the topic of Driving email sign-up online, exploring how you can use websites and marketing channels to grow an opt-in database for email marketing.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. What are the best ways to use a website to promote the newsletter?
  2. Which marketing channels are proven to support newsletter sign-up & how can you use them?
  3. What’s more important – volume or quality of sign-ups? Or should you target both?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Ecommerce UX

#EcomChat on Monday 19th January will be on the topic of User Experience: What retailers should focus on, what are the big myths, and what may be coming next.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. What are the most important factors in UX for Ecommerce sites, and how can sites make sure they achieve them? What are the big myths?
  2. Is user experience more or less important now that Ecommerce is so well established?
  3. What’s likely to change over the next few years in UX, and how can small, medium, and large sites prepare?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Ecommerce Marketing in 2015

#EcomChat on Monday 12th January will be on the topic of Marketing: What retailers should focus on, how they should measure it, and what may be coming next.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Which marketing channels and activities should Ecommerce sites focus on in 2015?
  2. How should websites measure their marketing? Have cross-device & multi-channel problems been solved?
  3. What’s likely to be new in 2015, and what should Ecommerce teams be starting to test?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Ecommerce payment models

It’s the first #EcomChat of 2015,  so we thought we’d welcome the New Year with a meaty chat about ecommerce payment. Payment is a fast moving area for ecommerce with new players emerging all the time, including Apple Pay in 2014 and a feast of innovation in the mobile payment space.

#EcomChat on Monday 5th January will discuss the payment market and which ecommerce payment models web owners should be taking seriously and why.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Do you have to offer multiple payment options to be competitive?
  2. Which new payment models/providers from 2014 should be taken seriously ?
  3. How is mobile payment changing retail?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

EcomChat January 2015 Meetup / Dinner

Thanks to all who came to the January 2015 #EcomChat Meetup! About 50 came total, and 25 of us all went for dinner together.

There’s a handful of photos below (sorry we didn’t photograph everyone), and we’re thankful to CrowdShed for letting us use their offices.

We very much appreciated getting to spend some time with all of you, and James & I (dan) gave £150 to Homeless Veterans in all of your honour. A great charity  – if you’d like to personally donate, you can do so here: http://donate.homelessveterans.co.uk/

 If you’d like to come along to the next meetup, do drop a comment here & we’ll keep you informed.

Thank you, and see you soon!

Dan & James

Amazon, John Lewis & Ebay: Site Reviews

It’s the last #EcomChat of 2014, and many are already on holiday so we thought we’d keep it light. Therefore,  #EcomChat on Monday 22nd December is on “Amazon, John Lewis & Ebay: What Can We Learn?”.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. What do Amazon do well, or not so well, and what can the average Ecommerce site learn from them?
  2. What do John Lewis do well, or not so well, and what can the average Ecommerce site learn from them?
  3. What have Ebay done well, and what can the average Ecommerce site learn from them?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

A Weekly Chat about Ecommerce Strategy, Tactics & Advice