Being Good At Social Media

#EcomChat on Monday, 24th November will be on “Being good at social media”.  Everyone talks about how important social media is and how ‘engagement’ is the holy grail. But how do you define social media success? What is ‘being good’ at social really like? Today’s chat intends to explore how we each define this, both objectively and emotively.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Is there a right way to define social media success?
  2. What is engagement and how do you achieve it?
  3. What is an influencer and how do you find one?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Keeping & Growing Customers

#EcomChat on Monday, 17th November will be on “Keeping & Growing Customers “.  Much of the attention in Ecommerce marketing goes on acquiring customers; today we turn our attention to the other side of the story.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Why is so much more attention placed on finding new customers than growing existing?
  2. Which marketing tools, techniques and channels can retailers use to keep customers after the first purchase?
  3. Which are the best ways to measure retention? How does this fit with ‘conversion’?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Using Blogs To Grow An Audience

We’re back after a short winter break…..

#EcomChat on Monday, 10th November will be on “Using Blogs To Grow An Audience “.  Content marketing is a  much loved phrase but creating content that resonates in a noisy world is quite a challenge. This week we’ll look at techniques and tips for building an audience via blogging, whether that’s a company or personal blog.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. How do you know what to write about?
  2. How do you build and retain an audience?
  3. What tools can help with this?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Preparing ecommerce sites for Christmas

Yes it really is that time of year again….

#EcomChat on Monday, 27th October will be on “Preparing ecommerce sites for Christmas”. In reality, many decisions will have been made much earlier in the year, for example range reviews and stock planning, so we’ll be looking at how ecommerce teams should prepare to ensure the website is ready to handle the shopping frenzy, whether that’s getting campaigns planned and set-up or fiddling behind the scenes to ensure the platform can cope with demand.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Has anything changed significantly since last year?
  2. What actions should be on every ecommerce team’s hitlist?
  3. Should ecommerce teams adapt their BAU planning process to cater for peak trading?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Ecommerce Risks & Opportunities

The #EcomChat session on Monday, 20th October was on “Big Risks & Opportunities”.

One of the outcomes of the session was this list of categorised ‘Risks’, compiled by all of the excellent participants:

ecomrisks

As ever: There were 3 conversation starter questions & anyone was welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. What are the big risk areas for Ecommerce sites? (eg. Google Penguin, Consumer Rights Directive, etc)
  2. What big opportunities are there for retailers in 2014 & 2015?
  3. How can Ecommerce sites identify, assess & make the most of opportunities & avoid risks?

Do join us in future at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Luxury Ecommerce

#EcomChat on Monday, 13th October will be on “Luxury Ecommerce”.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Should Selfridges have spent £40m on their new website? How do you think that budget will split down?
  2. How does ‘luxury’ ecommerce differ from other areas? What can ecommerce sites do to achieve ‘luxury’ feel?
  3. Is there a place for ‘ultra-luxury’ sites that are more about brand than commerce? (eg. uk.hermes.com/la-maison-des-carres.html, https://www.apple.com/uk/watch/)

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Design for Ecommerce Sites

#EcomChat on Monday, 13th October will be on “Design”.  A shockingly broad topic.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. On a scale from 0-10, how much does “design” *actually* matter for Ecommerce sites? When doesn’t it matter?
  2. What are some of the current trends around Ecommerce design, and how can retailers use them? What are some of the big myths of design?
  3. For website owners looking to redesign, what should they bear in mind and where should they be careful?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

A World Without Web Analytics Data

#EcomChat on Monday, 29th September will be on “Imagine there is no web tracking data”. We thought this would be a cheeky little chat to see how people would react if suddenly all web analytics and marketing tracking data was disabled and digital folk had to go blind. We’re talking the ability to tag up pages to capture user and browsing data, going on the assumption that the data police decide any form of tracking is naughty, whether it’s your own analytics tool or a 3rd party solution.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. What other types of data would you turn to?
  2. How would you change your approach to analysis?
  3. Would it lead to better or worse decisions?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is

 

Ecommerce Sales & Promotions

#EcomChat on Monday, 22nd September will be on “Sales and Promotions”. This is one of the area that affects every Ecommerce site, so hopefully there’ll be lots of interesting practice & ideas to share.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. When going on sale, what are all the things an Ecommerce site should do, or bear in mind?
  2. How do promotions differ from sales? What can Ecommerce sites do to promote the sales of particular products?
  3. What are the most effective or most interesting promotions Ecommerce sites can use?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Abandoned Baskets + How To Handle Them

#EcomChat on Monday, 15th September will be on “Abandoned baskets +  how to handle them”. Abandoned baskets are a reality of ecommerce and lots of sites use retargeting to coax people back. But is there a risk of interrupting natural purchase cycles with disruptive and unnecessary campaigns? This chat will discuss the dos and donts for handling abandoned baskets.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Should you target all basket abandons with follow-up activity?
  2. How do you identify when to send follow-up activity?
  3. What testing should you be doing to get this right?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

A Weekly Chat about Ecommerce Strategy, Tactics & Advice