Ecommerce in 2015

2015 is almost upon us and, therefore, #EcomChat on Monday 15th December is on “Ecommerce in 2015″.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. What are your top predictions for Ecommerce in 2015?
  2. What should retailers definitely do in 2015 if they have not already? What should they stop doing?
  3. What should happen but won’t in 2015?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Innovation in Ecommerce: Risk vs Reward

#EcomChat on Monday 8th December is on “Innovation in Ecommerce: Risk vs Reward”, discussing the pros and cons of two different approaches to innovation: (1) get it live and refine in the wild (2) optimise and fine-tune before release.

There are proponents of both approaches and today’s chat will focus on the implications of each approach, sharing our views on how best to approach innovation.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Is it better to get something live as soon as possible, or make sure it’s polished before committing?
  2. Should you ever put something live without doing usability testing?
  3. How do you get your audience to buy-in to what you’re doing?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Black Friday & Cyber Monday: Mop Up & Tips

#EcomChat will be on Tuesday December 2nd. It’s on Tuesday this week to avoid clashing with Cyber Monday. And, of course, the topic will be “Black Friday & Cyber Monday: What to do Next Year”.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. What did companies get right this year re Black Friday & Cyber Monday, & what did they get wrong?
  2. What are the ‘must do’ tips for companies wanting to make the most of ‘Cyber Weekend’ next year?
  3. Is there anything companies can learn from this for the rest of the holiday period?

Extra bonus question: Is there an argument for not participating in these big discounting events?

Join us at 1pm UK time on Tuesday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Being Good At Social Media

#EcomChat on Monday, 24th November will be on “Being good at social media”.  Everyone talks about how important social media is and how ‘engagement’ is the holy grail. But how do you define social media success? What is ‘being good’ at social really like? Today’s chat intends to explore how we each define this, both objectively and emotively.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Is there a right way to define social media success?
  2. What is engagement and how do you achieve it?
  3. What is an influencer and how do you find one?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Keeping & Growing Customers

#EcomChat on Monday, 17th November will be on “Keeping & Growing Customers “.  Much of the attention in Ecommerce marketing goes on acquiring customers; today we turn our attention to the other side of the story.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Why is so much more attention placed on finding new customers than growing existing?
  2. Which marketing tools, techniques and channels can retailers use to keep customers after the first purchase?
  3. Which are the best ways to measure retention? How does this fit with ‘conversion’?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Using Blogs To Grow An Audience

We’re back after a short winter break…..

#EcomChat on Monday, 10th November will be on “Using Blogs To Grow An Audience “.  Content marketing is a  much loved phrase but creating content that resonates in a noisy world is quite a challenge. This week we’ll look at techniques and tips for building an audience via blogging, whether that’s a company or personal blog.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. How do you know what to write about?
  2. How do you build and retain an audience?
  3. What tools can help with this?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Preparing ecommerce sites for Christmas

Yes it really is that time of year again….

#EcomChat on Monday, 27th October will be on “Preparing ecommerce sites for Christmas”. In reality, many decisions will have been made much earlier in the year, for example range reviews and stock planning, so we’ll be looking at how ecommerce teams should prepare to ensure the website is ready to handle the shopping frenzy, whether that’s getting campaigns planned and set-up or fiddling behind the scenes to ensure the platform can cope with demand.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Has anything changed significantly since last year?
  2. What actions should be on every ecommerce team’s hitlist?
  3. Should ecommerce teams adapt their BAU planning process to cater for peak trading?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Ecommerce Risks & Opportunities

The #EcomChat session on Monday, 20th October was on “Big Risks & Opportunities”.

One of the outcomes of the session was this list of categorised ‘Risks’, compiled by all of the excellent participants:

ecomrisks

As ever: There were 3 conversation starter questions & anyone was welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. What are the big risk areas for Ecommerce sites? (eg. Google Penguin, Consumer Rights Directive, etc)
  2. What big opportunities are there for retailers in 2014 & 2015?
  3. How can Ecommerce sites identify, assess & make the most of opportunities & avoid risks?

Do join us in future at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Luxury Ecommerce

#EcomChat on Monday, 13th October will be on “Luxury Ecommerce”.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Should Selfridges have spent £40m on their new website? How do you think that budget will split down?
  2. How does ‘luxury’ ecommerce differ from other areas? What can ecommerce sites do to achieve ‘luxury’ feel?
  3. Is there a place for ‘ultra-luxury’ sites that are more about brand than commerce? (eg. uk.hermes.com/la-maison-des-carres.html, https://www.apple.com/uk/watch/)

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Design for Ecommerce Sites

#EcomChat on Monday, 13th October will be on “Design”.  A shockingly broad topic.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. On a scale from 0-10, how much does “design” *actually* matter for Ecommerce sites? When doesn’t it matter?
  2. What are some of the current trends around Ecommerce design, and how can retailers use them? What are some of the big myths of design?
  3. For website owners looking to redesign, what should they bear in mind and where should they be careful?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

A Weekly Chat about Ecommerce Strategy, Tactics & Advice