Driving email sign-up online

#EcomChat on Monday 26th January will be on the topic of Driving email sign-up online, exploring how you can use websites and marketing channels to grow an opt-in database for email marketing.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. What are the best ways to use a website to promote the newsletter?
  2. Which marketing channels are proven to support newsletter sign-up & how can you use them?
  3. What’s more important – volume or quality of sign-ups? Or should you target both?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Ecommerce UX

#EcomChat on Monday 19th January will be on the topic of User Experience: What retailers should focus on, what are the big myths, and what may be coming next.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. What are the most important factors in UX for Ecommerce sites, and how can sites make sure they achieve them? What are the big myths?
  2. Is user experience more or less important now that Ecommerce is so well established?
  3. What’s likely to change over the next few years in UX, and how can small, medium, and large sites prepare?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Ecommerce Marketing in 2015

#EcomChat on Monday 12th January will be on the topic of Marketing: What retailers should focus on, how they should measure it, and what may be coming next.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Which marketing channels and activities should Ecommerce sites focus on in 2015?
  2. How should websites measure their marketing? Have cross-device & multi-channel problems been solved?
  3. What’s likely to be new in 2015, and what should Ecommerce teams be starting to test?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Ecommerce payment models

It’s the first #EcomChat of 2015,  so we thought we’d welcome the New Year with a meaty chat about ecommerce payment. Payment is a fast moving area for ecommerce with new players emerging all the time, including Apple Pay in 2014 and a feast of innovation in the mobile payment space.

#EcomChat on Monday 5th January will discuss the payment market and which ecommerce payment models web owners should be taking seriously and why.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Do you have to offer multiple payment options to be competitive?
  2. Which new payment models/providers from 2014 should be taken seriously ?
  3. How is mobile payment changing retail?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

EcomChat January 2015 Meetup / Dinner

Hello! We’re planning a #EcomChat meetup on January 28th. Anyone & everyone with an interest in Ecommerce is welcome. Here are general thoughts:

  • We’ll meet up in Central London, likely near Tottenham Ct Road.
  • We’ll have a few drinks and then move on somewhere for dinner.
  • We’ll pick somewhere with a set menu, so cost will be known  ahead of time.
  • It will be informal, and  both regular #ecomchat participants & others with an ecommerce interest will be welcome.

If you’d like to get on the list, simply add a comment here, or get in touch with one of us.

Thank you, and see you soon!

Dan & James

Amazon, John Lewis & Ebay: Site Reviews

It’s the last #EcomChat of 2014, and many are already on holiday so we thought we’d keep it light. Therefore,  #EcomChat on Monday 22nd December is on “Amazon, John Lewis & Ebay: What Can We Learn?”.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. What do Amazon do well, or not so well, and what can the average Ecommerce site learn from them?
  2. What do John Lewis do well, or not so well, and what can the average Ecommerce site learn from them?
  3. What have Ebay done well, and what can the average Ecommerce site learn from them?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Ecommerce in 2015

2015 is almost upon us and, therefore, #EcomChat on Monday 15th December is on “Ecommerce in 2015″.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. What are your top predictions for Ecommerce in 2015?
  2. What should retailers definitely do in 2015 if they have not already? What should they stop doing?
  3. What should happen but won’t in 2015?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Innovation in Ecommerce: Risk vs Reward

#EcomChat on Monday 8th December is on “Innovation in Ecommerce: Risk vs Reward”, discussing the pros and cons of two different approaches to innovation: (1) get it live and refine in the wild (2) optimise and fine-tune before release.

There are proponents of both approaches and today’s chat will focus on the implications of each approach, sharing our views on how best to approach innovation.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Is it better to get something live as soon as possible, or make sure it’s polished before committing?
  2. Should you ever put something live without doing usability testing?
  3. How do you get your audience to buy-in to what you’re doing?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Black Friday & Cyber Monday: Mop Up & Tips

#EcomChat will be on Tuesday December 2nd. It’s on Tuesday this week to avoid clashing with Cyber Monday. And, of course, the topic will be “Black Friday & Cyber Monday: What to do Next Year”.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. What did companies get right this year re Black Friday & Cyber Monday, & what did they get wrong?
  2. What are the ‘must do’ tips for companies wanting to make the most of ‘Cyber Weekend’ next year?
  3. Is there anything companies can learn from this for the rest of the holiday period?

Extra bonus question: Is there an argument for not participating in these big discounting events?

Join us at 1pm UK time on Tuesday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Being Good At Social Media

#EcomChat on Monday, 24th November will be on “Being good at social media”.  Everyone talks about how important social media is and how ‘engagement’ is the holy grail. But how do you define social media success? What is ‘being good’ at social really like? Today’s chat intends to explore how we each define this, both objectively and emotively.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Is there a right way to define social media success?
  2. What is engagement and how do you achieve it?
  3. What is an influencer and how do you find one?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

A Weekly Chat about Ecommerce Strategy, Tactics & Advice