Who Will Win The Mobile Payment War?

#EcomChat on Monday 3rd August will discuss “Mobile Payments”.

Gartner predicts the global mobile payment market will average 35 percent annual growth between 2012 and 2017, and forecasts a market worth $721 billion with more than 450 million users by 2017. Big chips.

The mobile payment landscape is highly active with traditional financial institutions like Visa and MasterCard providing solutions and new disruptive technologies like Square and Snapcash entering the market. Add to that the big tech companies like Google, Apple and Facebook, not to mention partnerships like MCX, and you’ve got a potentially confusing playground for customers.

So which of these technologies will stand the test of time. What is the future of mobile payment? Time to chat…

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

  1. Do consumers really need mobile payment solutions?
  2. What are the key barriers that are slowing down consumer uptake?
  3. Which companies are best placed to win the war and why?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.

Pandas and Content for Ecommerce

#EcomChat on Monday 27th July will discuss “Panda and the importance of content for ecommerce and #SEO”.

In case you missed it, Google pushed out a Panda refresh last week. It’s likely to be a minor refresh, reportedly affecting only 2-3% of search queries. However, it raises the question again about the importance of unique, quality content, not just for #SEO but also for content marketing and ecommerce. So it’s the perfect topic for today’s chat! We’ll focus on content that sits on a website.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

  1. What is ‘good content’ for an ecommerce website & who does it well?
  2. How can you measure the effectiveness of content on a website?
  3. What can ecommerce sites do to make sure they’re not at risk from future updates?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.

The Google Buy Button

#EcomChat on Monday 20th July will discuss “The Google Buy Button (& Facebook’s Too)”.

Google has now launched its “Purchase on Google” option, Facebook announced they are doing the same. We thought therefore this was a good chance to take a look at what this may mean, and how retailers should react.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

  1. What does “Purchase on Google” mean for ecommerce sites? (practically in the short term, and in the long term)
  2. Facebook also announced a ‘Buy’ button, and Twitter have long spoken about it. Will these have an impact?
  3. What can ecommerce sites do to make sure they’re not 100% at the mercy of Google and the big social networks?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.

Ecommerce Delivery & Returns

#EcomChat on Monday 13th July will discuss “Ecommerce Delivery & Returns – the battle for consumer convenience”.

Delivery and returns has long been a strategic battleground for the big retailers and there is constant innovation in this area. From the early days of a standard service, to express, next day, evening, weekend, same day, instore, local collection point, by pigeon, camel and otter. The range of deliver options open to ecommerce teams now is quite large but it’s a challenge to know where commercially to invest and just how important flexibility and choice are to customer service.

This chat looks to explore what’s happening in the world of delivery and returns and what digital teams can and should be doing about it.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

  1. Which recent developments in delivery & returns are likely to influence/change customer behaviour?
  2. Do you have to be competitive with delivery and returns?
  3. Which companies are likely to win the war for customer service?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.

The potential of social commerce

#EcomChat on Monday 6th July will discuss “Social commerce”.

Social commerce is relatively new but represents an interesting and inevitable convergence of conversation and shopping. If the first era for social media was building an audience and increasing levels of engagement/activity, the second era is generating financial value from this activity and integrating commerce capability within social networks. This chat looks to explore what’s happening and what digital teams can and should be doing about it.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

  1. Which social commerce developments offer genuine revenue potential to ecommerce teams?
  2. How is this likely to change the marketing mix?
  3. Where should responsibility for social commerce sit

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.

Email Marketing & CRM

#EcomChat on Monday 29th June will discuss “Email Marketing & CRM”.

Email Marketing is one of the big Ecommerce marketing channels. In the past it was generally a ‘once a week’ (or sometimes once a day) email newsletter channel but, more & more, sites have become more specific & send emails at a customer level either alongside, or instead of standard email newsletters.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

  1. What is ‘CRM’ and what is the point of it for ecommerce companies & retailers?
  2. Should Ecommerce companies still be sending standard Email Newsletters? How do these fit alongside CRM?
  3. Who does Email CRM well? What tips/tools do you recommend for companies getting started in this area?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.

Building Ecommerce Communities

#EcomChat on Monday 22nd June will discuss “Community”.

“Community” is a nebulous word, but one that is used a lot: Build a community, grow a community, engage the community, etc. Sometimes this means a physical forum, sometimes it means community elements within a larger site, sometimes it simply means addressing people via social media.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

  1. Should retailers focus on building a community, or is this a risk of wasting effort and money?
  2. What are the different types of ‘community’, and how should retailers go about building or engaging with them?
  3. Which retailers have done well in building communities, and what can others learn/copy from them?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.

Third Party Ecommerce Tools

#EcomChat on Monday 15th June will discuss “Tools & Technologies”.

We will focus on the many ‘third party tools & technologies’ available. Ie, not ecommerce platforms themselves, but the add-on tools to build onto sites, or to help ecommerce site owners do their job a little better.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

  1. What are the best third party tools & technologies for ecommerce retailers? How do they help?
  2. When is it best to build your own functionality, and when is it best to use third party tools?
  3. There are so many tools available: When buying third party tools, what should you be aware of?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “wha

Affiliate Marketing: Should You Be Doing It In-house?

#EcomChat on Monday 8th June will discuss “Affiliate Marketing”.

We will focus on the ‘best’ way to manage an affiliate marketing program; is this something you should be doing fully in-house or is there a case for investing in external support?

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

  1. Should you be doing your affiliate marketing in-house?
  2. What are the possible benefits of using external resource?
  3. If outsourcing, how should you measure performance?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Local SEO

#EcomChat on Monday 2nd June will discuss “Local SEO”.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

  1. What are the essentials for being visible in local search?
  2. What are the ranking influences and how are they changing?
  3. How do you audit your relative strengths/weaknesses?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

A Weekly Chat about Ecommerce Strategy, Tactics & Advice