Becoming “Customer Centric”

#EcomChat on Monday 18th May will discuss “Becoming Customer Centric”.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions.

  1. What does “customer centric” really mean? Is it important to Ecommerce  businesses?
  2. What steps should Ecommerce teams take to become ‘Customer Centric’ and to measure it?
  3. How does this fit with CRM, customer services, email, and other customer facing processes?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Attribution Models – Necessity or Luxury?

#EcomChat on Monday 11th May will discuss attribution modelling for ecommerce, a topic that gets a lot of attention but in practice few companies are really putting the effort into anything more than simple models.  The topic is “Attribution Models – Necessity or Luxury?” and the aim is to discuss the pros and cons of doing attribution and gain insights into how to do it effectively.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Can you make marketing investment decisions without an attrribution model?
  2. What data do you need to create an intelligent model?
  3. How can attribution help make better decisions?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Mobile SEO

#EcomChat on Monday 27th April will be on the topic that’s on most digital marketers’ minds: ‘Mobile SEO’. Hopefully most of you will know of the latest Google update and the implications this has on mobile SERPs. If not take a peek here at Cindy Krum’s useful post.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 starter questions:

  1. What has Google’s mobile update really changed?
  2. How does this impact SEO teams?
  3. What’s next for mobile and SEO?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Scaling Your Website

#EcomChat on Monday 20th April will be on the topic of ‘Scaling Your Website’, leading on nicely from last week’s chat on growing ecommerce teams. The need to drive growth is shared by all ecommerce teams, but where do you focus, how do you know which levers to push first?

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 starter questions:

  1. What info do you need to plan for growth effectively?
  2. What comes first – budget or business plan?
  3. How do you prioritise?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Growing ecommerce teams

#EcomChat on Monday 30th March will be on the topic of ‘Growing ecommerce teams’. The need for additional resource to drive growth is an obvious one, but how do you prioritise investment and know what roles to recruit for and balance the resource between internal and external teams? There is no definitive right answer, so this chat is a chance to learn from others.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 starter questions:

  1. How do you decide which roles are essential in-house?
  2. How do you budget for growth?
  3. Should you consider using external resource to help scale-up?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Copywriting for Ecommerce

#EcomChat on Monday 30th March will be on the topic of ‘Copywriting for ecommerce’. Anyone can write copy, surely? Amazingly that belief still exists, there are doubters out there who don’t believe that copy can make a difference to KPIs like conversion rate. So let’s see what our fellow chatters think…

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Does copy matter?
  2. How do you write good copy and how do you know it’s good?
  3. Who does it well / poorly in your opinion?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Ecommerce Product Pages

#EcomChat on Monday 23rd March will be on the topic of ‘Ecommerce Product Pages’. A topic that comes up occasionally, and is regarded as being very important, and an area that has changed a lot due to the massive growth in mobile over recent years.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Is the Product Page still the most important page on most Ecommerce sites?
  2. What are the key elements for these pages, and why is each necessary? What optional elements are there?
  3. Should retailers put effort in to testing & improving these pages and – if so – what works in this area?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

The Art of Reviews for Ecommerce

#EcomChat on Monday 16th March will be on the topic of ‘The Art of Reviews for Ecommerce’. The aim is to explore the relevance and impact of reviews and what makes for a useful and valuable review. The focus is on 3rd party (e.g. customer) reviews, though we’re sure the topic of internal expert reviews will rear it’s head.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. How important are 3rd party reviews for ecommerce sites?
  2. Can reviews improve SEO performance?
  3. What’s more important – brand reviews (e.g. Trust Pilot) or product ratings (e.g. Bazaarvoice)

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Optimising Ecommerce Checkouts

#EcomChat on Monday 9th March will be on the topic of Optimising Ecommerce Checkouts. This will be a meaty debate as almost every site has a slightly different flavour – but why is that?

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Is there a right way to structure an ecommerce checkout?
  2. What are the common mistakes people should avoid?
  3. How do you improve checkout performance?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

#EcomChat topic suggestions

Hello,

We want to make sure that #EcomChat stays relevant, topical and interesting, all at the same time. To do that, please can you use the comments on this post to share topic suggestions for future chats.

We’ll then review, transmogrify and align with our existing plans to accommodate as many of your suggestions as possible.

If you’d rather contact us through Twitter, then feel free to tweet or DM @jamesgurd and @danbarker

Thanks in advance!

James & Dan.

A Weekly Chat about Ecommerce Strategy, Tactics & Advice