A World Without Web Analytics Data

#EcomChat on Monday, 29th September will be on “Imagine there is no web tracking data”. We thought this would be a cheeky little chat to see how people would react if suddenly all web analytics and marketing tracking data was disabled and digital folk had to go blind. We’re talking the ability to tag up pages to capture user and browsing data, going on the assumption that the data police decide any form of tracking is naughty, whether it’s your own analytics tool or a 3rd party solution.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. What other types of data would you turn to?
  2. How would you change your approach to analysis?
  3. Would it lead to better or worse decisions?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is

 

Ecommerce Sales & Promotions

#EcomChat on Monday, 22nd September will be on “Sales and Promotions”. This is one of the area that affects every Ecommerce site, so hopefully there’ll be lots of interesting practice & ideas to share.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. When going on sale, what are all the things an Ecommerce site should do, or bear in mind?
  2. How do promotions differ from sales? What can Ecommerce sites do to promote the sales of particular products?
  3. What are the most effective or most interesting promotions Ecommerce sites can use?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Abandoned Baskets + How To Handle Them

#EcomChat on Monday, 15th September will be on “Abandoned baskets +  how to handle them”. Abandoned baskets are a reality of ecommerce and lots of sites use retargeting to coax people back. But is there a risk of interrupting natural purchase cycles with disruptive and unnecessary campaigns? This chat will discuss the dos and donts for handling abandoned baskets.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Should you target all basket abandons with follow-up activity?
  2. How do you identify when to send follow-up activity?
  3. What testing should you be doing to get this right?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Ecommerce Conversion Optimisation

#EcomChat on Monday, 1st September will be on “Ecommerce Conversion Optimisation”. Conversion Rate Optimisation has been a big topic for years, but is it still relevant for retailers, and what does it mean when so many now browse on mobile? (for example, Shopify recently announced that more than half the traffic across their 100,000 stores was phone/tablet within a particular period)

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Should retailers still focus on ‘Conversion Rate Optimisation’? Why/why not?
  2. What are the conversion challenges created by mobile/tablet usage?
  3. What are the myths of ‘CRO’ vs which tactics – and processes – actually work?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

The Rise of Paid Social

#EcomChat on Monday, 18th August 2014 will be on “The rise of paid social”. Organic social has been an ecommerce fetish for many years but paid social has been growing rapidly as the major networks ramp up the tools and targeting options. But how important is paid social as part of your overall marketing mix?

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Can you build a social media channel effectively without using any paid services?
  2. What paid social options should ecommerce teams be aware of?
  3. What are the key pros + cons?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Getting Content Right

#EcomChat on Monday, 11th August 2014 will be on “Getting Content Right”. “Content” has been a big topic in Ecommerce for years now, but it still feels like many retailers don’t pay attention. Should they?

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. What are the benefits of ‘content’ for ecommerce sites? What purposes does it serve?
  2. If content is so important, why do so many retailers have so little content? How can they change?
  3. Which ecommerce sites do ‘content’ well? Can retailers learn from sites like BuzzFeed, Upworthy, and other new publishers?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Social Buying

#EcomChat on Monday, 4th August 2014 will be on “Social Buying”, hot on the heels of the announcement last week that Facebook is trialling buying direct from the news feed, no doubt a response to the Twitter/Amazon tie-up.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Do consumers want social buying?
  2. Who is best placed to win – Facebook or Twitter?
  3. What are the risk/pitfalls for retailers?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Mobile Apps

#EcomChat on Monday, 28th July 2014 will be on “Mobile apps”. Thanks to @dannydenhard for the topic suggestion.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Are mobile apps still relevant given the march of HTML5?
  2. How can you market mobile apps?
  3. How do you measure the ROI?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Retargeting: Essential for Ecommerce?

#EcomChat on Monday, 21st July 2014 will be on “Retargeting”.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. What are the positives & negatives of remarketing? Is it an essential tactic for Ecommerce sites?
  2. How does retargeting/remarketing via Social Networks differ from remarketing via display ads?
  3. How does remarketing fit in with other channels, and how can it be measured & improved?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Free Digital Marketing Schizzle

#EcomChat on Monday,  14th July 2014 will be on “Free Digital Marketing Schizzle”, looking at where you can get useful information and advice without having to invest £ (even if it means investing other precious resources like time).

Thanks to @jacksaville1 for the topic suggestion.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Where can people get free digital marketing information from?
  2. Can you trust free advice?
  3. Should you give something back?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

A Weekly Chat about Ecommerce Strategy, Tactics & Advice