Abandoned Baskets + How To Handle Them

#EcomChat on Monday, 15th September will be on “Abandoned baskets +  how to handle them”. Abandoned baskets are a reality of ecommerce and lots of sites use retargeting to coax people back. But is there a risk of interrupting natural purchase cycles with disruptive and unnecessary campaigns? This chat will discuss the dos and donts for handling abandoned baskets.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Should you target all basket abandons with follow-up activity?
  2. How do you identify when to send follow-up activity?
  3. What testing should you be doing to get this right?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Ecommerce Conversion Optimisation

#EcomChat on Monday, 1st September will be on “Ecommerce Conversion Optimisation”. Conversion Rate Optimisation has been a big topic for years, but is it still relevant for retailers, and what does it mean when so many now browse on mobile? (for example, Shopify recently announced that more than half the traffic across their 100,000 stores was phone/tablet within a particular period)

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Should retailers still focus on ‘Conversion Rate Optimisation’? Why/why not?
  2. What are the conversion challenges created by mobile/tablet usage?
  3. What are the myths of ‘CRO’ vs which tactics – and processes – actually work?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

The Rise of Paid Social

#EcomChat on Monday, 18th August 2014 will be on “The rise of paid social”. Organic social has been an ecommerce fetish for many years but paid social has been growing rapidly as the major networks ramp up the tools and targeting options. But how important is paid social as part of your overall marketing mix?

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Can you build a social media channel effectively without using any paid services?
  2. What paid social options should ecommerce teams be aware of?
  3. What are the key pros + cons?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Getting Content Right

#EcomChat on Monday, 11th August 2014 will be on “Getting Content Right”. “Content” has been a big topic in Ecommerce for years now, but it still feels like many retailers don’t pay attention. Should they?

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. What are the benefits of ‘content’ for ecommerce sites? What purposes does it serve?
  2. If content is so important, why do so many retailers have so little content? How can they change?
  3. Which ecommerce sites do ‘content’ well? Can retailers learn from sites like BuzzFeed, Upworthy, and other new publishers?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Social Buying

#EcomChat on Monday, 4th August 2014 will be on “Social Buying”, hot on the heels of the announcement last week that Facebook is trialling buying direct from the news feed, no doubt a response to the Twitter/Amazon tie-up.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Do consumers want social buying?
  2. Who is best placed to win – Facebook or Twitter?
  3. What are the risk/pitfalls for retailers?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Mobile Apps

#EcomChat on Monday, 28th July 2014 will be on “Mobile apps”. Thanks to @dannydenhard for the topic suggestion.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Are mobile apps still relevant given the march of HTML5?
  2. How can you market mobile apps?
  3. How do you measure the ROI?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Retargeting: Essential for Ecommerce?

#EcomChat on Monday, 21st July 2014 will be on “Retargeting”.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. What are the positives & negatives of remarketing? Is it an essential tactic for Ecommerce sites?
  2. How does retargeting/remarketing via Social Networks differ from remarketing via display ads?
  3. How does remarketing fit in with other channels, and how can it be measured & improved?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Free Digital Marketing Schizzle

#EcomChat on Monday,  14th July 2014 will be on “Free Digital Marketing Schizzle”, looking at where you can get useful information and advice without having to invest £ (even if it means investing other precious resources like time).

Thanks to @jacksaville1 for the topic suggestion.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Where can people get free digital marketing information from?
  2. Can you trust free advice?
  3. Should you give something back?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

SEO for Ecommerce

#EcomChat on Monday, 7th July 2014 will be on “SEO for Ecommerce”.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Is SEO still something Ecommerce sites should focus on in 2014? Why/Why not?
  2. Why do Ecommerce platforms still seem to struggle with SEO basics, and what can be done to fix this?
  3. From a team point of view, should Ecommerce sites use agencies, freelance, hire internally for SEO, or something else?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Tracking Users

#EcomChat on Monday, 30th June 2014 will be on “Tracking Users”, following recent stories around BuzzFeed tracking users and Facebook ‘experimenting’ on 690,000 users.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Should ecommerce sites be tracking & experimenting on users like BuzzFeed & Facebook seem to?
  2. What is bad about what Facebook & BuzzFeed were doing & where should the line be drawn?
  3. What policies, processes, or communication should sites put in place to be fair to users around tracking?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

A Weekly Chat about Ecommerce Strategy, Tactics & Advice