Email Marketing & CRM

#EcomChat on Monday 22nd June will discuss “Email Marketing & CRM”.

Email Marketing is one of the big Ecommerce marketing channels. In the past it was generally a ‘once a week’ (or sometimes once a day) email newsletter channel but, more & more, sites have become more specific & send emails at a customer level either alongside, or instead of standard email newsletters.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

  1. What is ‘CRM’ and what is the point of it for ecommerce companies & retailers?
  2. Should Ecommerce companies still be sending standard Email Newsletters? How do these fit alongside CRM?
  3. Who does Email CRM well? What tips/tools do you recommend for companies getting started in this area?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.

Building Ecommerce Communities

#EcomChat on Monday 22nd June will discuss “Community”.

“Community” is a nebulous word, but one that is used a lot: Build a community, grow a community, engage the community, etc. Sometimes this means a physical forum, sometimes it means community elements within a larger site, sometimes it simply means addressing people via social media.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

  1. Should retailers focus on building a community, or is this a risk of wasting effort and money?
  2. What are the different types of ‘community’, and how should retailers go about building or engaging with them?
  3. Which retailers have done well in building communities, and what can others learn/copy from them?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.

Third Party Ecommerce Tools

#EcomChat on Monday 15th June will discuss “Tools & Technologies”.

We will focus on the many ‘third party tools & technologies’ available. Ie, not ecommerce platforms themselves, but the add-on tools to build onto sites, or to help ecommerce site owners do their job a little better.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

  1. What are the best third party tools & technologies for ecommerce retailers? How do they help?
  2. When is it best to build your own functionality, and when is it best to use third party tools?
  3. There are so many tools available: When buying third party tools, what should you be aware of?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “wha

Affiliate Marketing: Should You Be Doing It In-house?

#EcomChat on Monday 8th June will discuss “Affiliate Marketing”.

We will focus on the ‘best’ way to manage an affiliate marketing program; is this something you should be doing fully in-house or is there a case for investing in external support?

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

  1. Should you be doing your affiliate marketing in-house?
  2. What are the possible benefits of using external resource?
  3. If outsourcing, how should you measure performance?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Local SEO

#EcomChat on Monday 2nd June will discuss “Local SEO”.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

  1. What are the essentials for being visible in local search?
  2. What are the ranking influences and how are they changing?
  3. How do you audit your relative strengths/weaknesses?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Becoming “Customer Centric”

#EcomChat on Monday 18th May will discuss “Becoming Customer Centric”.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions.

  1. What does “customer centric” really mean? Is it important to Ecommerce  businesses?
  2. What steps should Ecommerce teams take to become ‘Customer Centric’ and to measure it?
  3. How does this fit with CRM, customer services, email, and other customer facing processes?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Attribution Models – Necessity or Luxury?

#EcomChat on Monday 11th May will discuss attribution modelling for ecommerce, a topic that gets a lot of attention but in practice few companies are really putting the effort into anything more than simple models.  The topic is “Attribution Models – Necessity or Luxury?” and the aim is to discuss the pros and cons of doing attribution and gain insights into how to do it effectively.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Can you make marketing investment decisions without an attrribution model?
  2. What data do you need to create an intelligent model?
  3. How can attribution help make better decisions?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Mobile SEO

#EcomChat on Monday 27th April will be on the topic that’s on most digital marketers’ minds: ‘Mobile SEO’. Hopefully most of you will know of the latest Google update and the implications this has on mobile SERPs. If not take a peek here at Cindy Krum’s useful post.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 starter questions:

  1. What has Google’s mobile update really changed?
  2. How does this impact SEO teams?
  3. What’s next for mobile and SEO?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Scaling Your Website

#EcomChat on Monday 20th April will be on the topic of ‘Scaling Your Website’, leading on nicely from last week’s chat on growing ecommerce teams. The need to drive growth is shared by all ecommerce teams, but where do you focus, how do you know which levers to push first?

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 starter questions:

  1. What info do you need to plan for growth effectively?
  2. What comes first – budget or business plan?
  3. How do you prioritise?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Growing ecommerce teams

#EcomChat on Monday 30th March will be on the topic of ‘Growing ecommerce teams’. The need for additional resource to drive growth is an obvious one, but how do you prioritise investment and know what roles to recruit for and balance the resource between internal and external teams? There is no definitive right answer, so this chat is a chance to learn from others.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 starter questions:

  1. How do you decide which roles are essential in-house?
  2. How do you budget for growth?
  3. Should you consider using external resource to help scale-up?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

A Weekly Chat about Ecommerce Strategy, Tactics & Advice