Copywriting for Ecommerce

#EcomChat on Monday 30th March will be on the topic of ‘Copywriting for ecommerce’. Anyone can write copy, surely? Amazingly that belief still exists, there are doubters out there who don’t believe that copy can make a difference to KPIs like conversion rate. So let’s see what our fellow chatters think…

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Does copy matter?
  2. How do you write good copy and how do you know it’s good?
  3. Who does it well / poorly in your opinion?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Ecommerce Product Pages

#EcomChat on Monday 23rd March will be on the topic of ‘Ecommerce Product Pages’. A topic that comes up occasionally, and is regarded as being very important, and an area that has changed a lot due to the massive growth in mobile over recent years.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Is the Product Page still the most important page on most Ecommerce sites?
  2. What are the key elements for these pages, and why is each necessary? What optional elements are there?
  3. Should retailers put effort in to testing & improving these pages and – if so – what works in this area?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

The Art of Reviews for Ecommerce

#EcomChat on Monday 16th March will be on the topic of ‘The Art of Reviews for Ecommerce’. The aim is to explore the relevance and impact of reviews and what makes for a useful and valuable review. The focus is on 3rd party (e.g. customer) reviews, though we’re sure the topic of internal expert reviews will rear it’s head.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. How important are 3rd party reviews for ecommerce sites?
  2. Can reviews improve SEO performance?
  3. What’s more important – brand reviews (e.g. Trust Pilot) or product ratings (e.g. Bazaarvoice)

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Optimising Ecommerce Checkouts

#EcomChat on Monday 9th March will be on the topic of Optimising Ecommerce Checkouts. This will be a meaty debate as almost every site has a slightly different flavour – but why is that?

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Is there a right way to structure an ecommerce checkout?
  2. What are the common mistakes people should avoid?
  3. How do you improve checkout performance?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

#EcomChat topic suggestions

Hello,

We want to make sure that #EcomChat stays relevant, topical and interesting, all at the same time. To do that, please can you use the comments on this post to share topic suggestions for future chats.

We’ll then review, transmogrify and align with our existing plans to accommodate as many of your suggestions as possible.

If you’d rather contact us through Twitter, then feel free to tweet or DM @jamesgurd and @danbarker

Thanks in advance!

James & Dan.

Becoming Mobile Friendly

#EcomChat on Monday 2nd March will be on the topic of Becoming Mobile Friendly. Topical, as Google have announced that they’re increasing the importance of this as a ranking factor.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. What exactly does ‘mobile friendly’ mean? What are the options, and how can it be judged?
  2. How big of an effect will Google’s announcement have on the mobile & ecommerce landscape?
  3. What are your tips for improving mobile friendliness from a UX, marketing, measurement, and conversion point of view?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Seasonal Promotions: Knowing When & How

#EcomChat on Monday 23rd February will be on the topic of Seasonal Promotions: Knowing When & How. We’ve already had Valentines and we’re fast approaching Mothers’ day and Easter. For some retailers, this is a natural seasonal promotion, for others it’s silly season as they try to crash in on the marketing mania. So this chat looks at how you decide when to take part in seasonal promotion and how to engage with customers effectively.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Should all retailers have seasonal campaigns for every event regardless of their product/service?
  2. What makes a seasonal campaign effective? Is there a formula for success?
  3. Who has been doing recent seasonal promotions well/badly & why?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Product Selection & Product Promotion

#EcomChat on Monday 16th February will be on the topic of Product Selection & Product Promotion.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. How important is product selection & promotion for Ecommerce sites?
  2. What can Ecommerce sites do to understand and improve their product mix?
  3. What types of product promotion can Ecommerce sites make use of to boost results? Who does this well?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Can you do search marketing effectively without paid search?

#EcomChat on Monday 9th February will be on the topic of Search Marketing. We’ll be discussing a recurring dilemma for marketers; do you need to invest in paid search alongside SEO, or can you get by with excellent organic presence?

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Do you need a paid search strategy even if your SEO presence is amazing?
  2. What’s the risk if you ignore paid search?
  3. Which brands/companies do you think blend organic and paid search intelligently?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

Ecommerce Priorities & Trade-Offs

#EcomChat on Monday 2nd February will be on the topic of Trade-Offs: What’s more important to focus on among some of the big areas in Ecommerce.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

  1. Which is more important to invest in: PPC, SEO, Display, or Social? (and when would you favour each?)
  2. Which should you pay more attention to: Customer Acquisition, or Retention?
  3. Which is a bigger priority: Digital Marketing or Customer Experience or Product?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.

A Weekly Chat about Ecommerce Strategy, Tactics & Advice