The Art of Persuasion in Ecommerce

#EcomChat on Monday 19th October will discuss “Persuasion and Ecommerce”.

“Persuasion” isn’t a new concept in marketing but it’s an area that has grown in popularity for ecommerce websites over the last few years. But what is persuasion and how can digital teams use it to support online goals like sign-up, customer engagement and conversion? This chat will discuss the different types of persuasion and how they can be applied to online marketing.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

1. What are the different types of persuasion relevant to ecommerce and online marketing?
2. Which retailers use persuasion well?
3. How do you know if persuasion is working?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

And a big thanks to Daniel Austin who is hosting the chat this week. If you don’t already follow him on Twitter, do so now!

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.