Programmatic in Digital Marketing

#EcomChat on Monday 1st February will discuss “Programmatic in Digital Marketing”.

Programmatic is a topic often considering to be more about technology than marketing planning, but can you successfully integrate programmatic into your marketing strategy without expert digital marketing skills? Is it so simple as to flick a switch on a bidding tool? This chat will explore what skills are required to blend programmatic into the marketing mix.

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. What are the key skills needed for programmatic marketing?
2. How do you choose the right technology/tools?
3. Do ecommerce teams need to have programmatic skills?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.