Trading Reports for Ecommerce

#EcomChat on Monday 29th February will discuss “Trading reports for ecommerce”.

Ecommerce teams hold trading meetings, typically every Monday, to review the prior week’s performance. The length and content of these meetings varies significantly between businesses, as does the focus. But what makes a trading meeting useful? What data is required to ensure there are clear insights and the business is able to take actions on what the reports are showing?

This chat will look at how ecommerce teams can use data, whether that’s web analytics data or data from other sources like CRM, to create useful reports rather than lots of data that doesn’t drive any business decisions or actions.

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. Who should be present at the ecommerce trading meeting and why?
2. What should be on the agenda?
3. What data is useful?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.