Creating New Customers

#EcomChat on Monday 14th March will discuss “Creating New Customers”.

“New Customer Acquisition” is one of the big topics for most retailers. Whether this be from a marketing point of view, a conversion point of view, a product point of view, or a customer service point of view, almost every ecommerce business will have a focus on creating new customers.

This chat will look at how ecommerce teams can increase the likelihood of creating those customers, which measures they should use, and whether they should be a focus higher than ‘existing’ customers.

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. What can retailers do to increase the chance of converting new customers?
2. What measures can ecommerce sites put in place related to new customers? Which can they ignore?
3. If choosing, should retailers focus more effort on New Customers or Existing? When/Why?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.