CRM Campaigns for Ecommerce

#EcomChat on Monday 18th April will discuss “CRM Campaigns for Ecommerce”.

Welcome campaigns, ‘we want you back’ initiatives, abandoned basket pushes, ‘churn handling’ – there are many areas in which retailers use customer relationship management to try and grow new customer numbers and lifetime value, but it is a topic not hugely talked about. TODAY, WE SHALL COME TOGETHER TO CHANGE THAT!

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. Is CRM important for ecommerce sites? Why/why not?
2. Which CRM campaigns should retailers carry out, and what should they include?
3. How can retailers manage and measure CRM campaigns?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.