Creative on-site Christmas campaigns

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• • January 2, 2018 at 2:00 pm #2309
    Gerry

    Participant

    Was intrigued by the naughty elf campaign by poundland, very brave and not typically in keeping with what you would expect a highstreet, relatively cheap and cheerful brand to produce – https://www.takeitoffline.co.uk/social-media/has-the-naughty-elf-gone-too-far-where-is-the-line-in-social-campaigns/

    • January 5, 2018 at 12:42 pm #2312
      James

      Keymaster

      Yep I think it’s quite a smart play by Poundland. It’s cheeky enough to tap into people with a certain sense of humour, the polar opposite of most Christmas marketing so bound to get attention and be shared, and if the overwhelming response to the first messages was negative with no +ve reinforcement, easy to drop the campaign.
      I found the tweets most amusing. I expect that they took the punt based on knowing their audience and making a judgment call that the humour would be welcomed.

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