Content for Ecommerce

There’s an awful lot of content produced by/for ecommerce teams. Content is produced to improve UX, fuel SEO and provide buckets of stuff for marketing campaigns, both organic and paid.

Today we’re going to discuss how do you identify and plan for content that will make a difference and give your content the best possible chance of driving results, rather than investing in content for content’s sake.

Here are the 3 questions:

1. How do you identify new content opportunities?
2. What tools can you use to enable efficient planning and execution?
3. How should you measure the impact of content?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.