Ecommerce User Testing in 2018

Today we’re going to discuss an important but often less covered aspect of Ecommerce site success: User Testing.

Here are the 3 questions:

1. What are the different approaches to user testing, and what options are there for people wanting to carry out user tests on Ecommerce sites?
2. Should you carry out separate mobile user testing vs other devices?
3. How does ‘offline’ fit into all of this?

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.