Paid Search Strategies

It’s Monday again, already! It’s chat time.

Today we’re going to pick apart paid search. As it becomes more challenging to drive organic search visibility, especially on mobile where the ad pack often pushes organic results for key ecommerce queries way down the page, and cost per click has been increasing, we want to dissect paid search strategy & tactics.

Here are the 3 questions:

1. What PPC strategies/tactics should ecommerce teams be testing & why?
2. How should you use data to improve targeting?
3. What are proven ways to improve the ROI of campaigns?

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.