Paid Social for Ecommerce

It’s Monday again, already! The sun is shining, the weather is hot, it’s chat time.

Today we’re going to pick apart paid social. As it becomes more challenging to drive organic social visibility in some networks, as network owners push for monetisation, we want to dissect paid social strategy & tactics.

Here are the 3 questions:

1. What ‘essential’ paid social strategies/tactics should ecommerce teams be testing & why?
2. How should you use data & tools to improve targeting?
3. What are proven ways to improve the ROI of campaigns?

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.