Paid Social Media Best Practice

The number of social media users grew 13% YoY in 2017, up to 3.2bn. Social networks are well established and there is a core ‘top 5′ social networks that don’t change much from year-to-year e.g. Facebook & Instagram. However, the most popular social media sites vary a lot by level of usage in different countries and demographics.

In light of the heavy usage of social media and the networks’ pivot towards monetisation of their audience, we’re going to discuss how you maximise the impact of your paid social investment.

Here are the 3 questions:

1. Which social networks should you focus on for ecommerce ROI, and why?
2. How do you increase CTR for ads?
3. What are the dos and donts for retargeting via social media??

Join us at 1pm UK time on Monday 22nd October and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.