CRM for Growth & Loyalty

Does the maxim that it’s cheaper to retain an existing customer rather than acquire a new customer always hold true?

Do you need to run a CRM program to grow your business?

Let’s look at the reality of CRM for ecommerce.

CRM existed before the internet but has become an integral part of digital strategy, and is a challenge for organisations wanting to deliver an omni-channel customer experience. So this chat will explore the role and value of using CRM techniques to support and drive ecommerce growth.

As ever, there are 3 conversation starter questions:

1. What are the building blocks for CRM that all ecommerce teams should put in place?
2. How can you use customer data to drive growth?
3. What strategies and tactics work for encouraging customer loyalty?

Join us at 1pm UK time on Monday 19th November and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.