Site clinic: Polarn o Pyret

#EcomChat on Monday 22nd June will be a live site clinic looking at the website of Swedish kids’ fashion retailer Polarn O Pyret.

Polarn has successfully grown its international ecommerce sales with a focus on designing sustainable clothing that is fun for children, from basic ranges like t-shirts through to technical outdoor clothing.

So for today’s site clinic, let’s discuss how their current UK site – https://www.polarnopyret.co.uk/ – fares for UX and ecommerce ‘good practice’:

1. How effective is site navigation and what could be improved?
2. Do the PLPs and PDPs work hard enough to sell?
3. What does the site do well/poorly in terms of bringing the brand and its products to life?

We’re sure we’ll end up covering much more!

Thanks, Dan & James.

Join us at 1pm UK time on Monday 22nd June and do share this post either on Twitter or via email with anyone you think would be interested.