This Week’s Topic – Customer Reactivation – Monday 8th April 2013

This week’s #EcomChat will be at the later time of 17:30 on April 8th (UK time), and is on the topic of ‘Customer Reactivation and Increasing Lifetime Value’. LTV is a much maligned acronym and many people discuss LTV without finding a clear definition of what it is, how it can be measured and what you can do with the info. So this week’s chat will be based around reactivating existing customers, looking at the tips & tricks to get people to come back and stay active.

This week’s 3 conversation-starter questions are:

1. What are the best techniques to encourage existing customers to come back and place additional orders?
2. How can you track the behaviour of return customers and what can this tell you?
3. What are the tips & tricks around measuring and validating LTV?

Do join in if you’re free at 5.30pm UK on Monday (12:30 Eastern US), or simply follow the #EcomChat hashtag on Twitter. If you’re wondering “what is this all about?” there is an “about” page to help.

Thanks!

Dan & James.