Preparing ecommerce sites for Christmas

Yes it really is that time of year again….

#EcomChat on Monday, 27th October will be on “Preparing ecommerce sites for Christmas”. In reality, many decisions will have been made much earlier in the year, for example range reviews and stock planning, so we’ll be looking at how ecommerce teams should prepare to ensure the website is ready to handle the shopping frenzy, whether that’s getting campaigns planned and set-up or fiddling behind the scenes to ensure the platform can cope with demand.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

1. Has anything changed significantly since last year?
2. What actions should be on every ecommerce team’s hitlist?
3. Should ecommerce teams adapt their BAU planning process to cater for peak trading?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.