Black Friday & Cyber Monday: Mop Up & Tips

#EcomChat will be on Tuesday December 2nd. It’s on Tuesday this week to avoid clashing with Cyber Monday. And, of course, the topic will be “Black Friday & Cyber Monday: What to do Next Year”.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

1. What did companies get right this year re Black Friday & Cyber Monday, & what did they get wrong?
2. What are the ‘must do’ tips for companies wanting to make the most of ‘Cyber Weekend’ next year?
3. Is there anything companies can learn from this for the rest of the holiday period?

Extra bonus question: Is there an argument for not participating in these big discounting events?

Join us at 1pm UK time on Tuesday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.