Can you do search marketing effectively without paid search?

#EcomChat on Monday 9th February will be on the topic of Search Marketing. We’ll be discussing a recurring dilemma for marketers; do you need to invest in paid search alongside SEO, or can you get by with excellent organic presence?

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

1. Do you need a paid search strategy even if your SEO presence is amazing?
2. What’s the risk if you ignore paid search?
3. Which brands/companies do you think blend organic and paid search intelligently?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.