Seasonal Promotions: Knowing When & How

#EcomChat on Monday 23rd February will be on the topic of Seasonal Promotions: Knowing When & How. We’ve already had Valentines and we’re fast approaching Mothers’ day and Easter. For some retailers, this is a natural seasonal promotion, for others it’s silly season as they try to crash in on the marketing mania. So this chat looks at how you decide when to take part in seasonal promotion and how to engage with customers effectively.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

1. Should all retailers have seasonal campaigns for every event regardless of their product/service?
2. What makes a seasonal campaign effective? Is there a formula for success?
3. Who has been doing recent seasonal promotions well/badly & why?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.