Attribution Models – Necessity or Luxury?

#EcomChat on Monday 11th May will discuss attribution modelling for ecommerce, a topic that gets a lot of attention but in practice few companies are really putting the effort into anything more than simple models.  The topic is “Attribution Models – Necessity or Luxury?” and the aim is to discuss the pros and cons of doing attribution and gain insights into how to do it effectively.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

1. Can you make marketing investment decisions without an attrribution model?
2. What data do you need to create an intelligent model?
3. How can attribution help make better decisions?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.