Abandoned Baskets + How To Handle Them

#EcomChat on Monday, 15th September will be on “Abandoned baskets +  how to handle them”. Abandoned baskets are a reality of ecommerce and lots of sites use retargeting to coax people back. But is there a risk of interrupting natural purchase cycles with disruptive and unnecessary campaigns? This chat will discuss the dos and donts for handling abandoned baskets.

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

1. Should you target all basket abandons with follow-up activity?
2. How do you identify when to send follow-up activity?
3. What testing should you be doing to get this right?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.