Accelerated Mobile Pages for Ecommerce

#EcomChat on Monday 9th May will discuss “Mobile Ecommerce and AMPs”.

Google introduced accelerated mobile pages (AMPs) towards the end of 2015 as way to let publishers build static content pages that render faster on mobile devices.

AMPs are intended to improve the user browsing experience on mobile by getting content in front of them quicker. They also mean users stay within the Google environment as all AMPs are served via Google, not the publisher’s domain.

Publishers like The Guardian and Telegraph have been quick to embrace AMPs but ecommerce brands are much, much slower. Today’s chat will discuss the merits of AMPs and look at why/how ecommerce publishers can take advantage (or feel free to tell us they shouldn’t and explain why!).

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. How important are AMPs to publishing for the mobile web?
2. Are AMPs a benefit to publishers or only to Google?
3. How can ecommerce teams make use of AMPs?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.