Affiliate Marketing for Ecommerce

#EcomChat on Monday 7th March will discuss “Affiliate marketing for ecommerce”.

Affiliate marketing is considered by most a key marketing channel for ecommerce but it can offer so much more than just acquisition marketing. Affiliate programmes are often set-up and then left to tick along, provided there is a positive ROI. A positive ROI may look good on paper but can often mask inefficiencies.

This chat will look at what success means for your affiliate channel – how ecommerce teams can and should be using affiliate marketing and how it contributes to the overall business.

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. What is the purpose of affiliate marketing?
2. What techniques can ecommerce teams use to drive success?
3. How should you measure your affiliate activity?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.