Amazon Selling & Marketing Strategies

January 25, 2020

Join us on Monday 27th January to discuss an important question for ecommerce teams: how does Amazon fit into your overall ecommerce and marketing plan?

More than 50% of product searches start on Amazon and many shoppers use Amazon to price check after viewing products on a retailer’s website. So even if you aren’t focused on Amazon, it’s highly likely a large portion of your customer base already is.

So what is the right approach to Amazon ecommerce? What are the risk of not having a coherent plan?

On Monday’s chat we will evaluate strategies and tactics and look at how other retailers and major global brands are reacting to Amazon’s continued dominance of the ecommerce market.

As ever, there are 3 conversation starter questions:

  1. To compete on Amazon, what do you need to know and do?
  2. How do you tap into Amazon’s advertising services and what are the pros and cons?
  3. Is not being on Amazon a viable strategy and if so, what are the potential risks to mitigate?

Join us at 1pm UK time on Monday 27th January and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.