Brand Marketing for Ecommerce

Today’s #EcomChat will be on a more tricky topic than usual, so do spread the word & haul all your pals in. Today we will be tackling: Brand Marketing (shocked face).

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. Should ecommerce companies pay attention to brand marketing? Why?
2. What are the main tasks ecommerce companies should carry out from a brand marketing point of view?
3. What are the best resources for ecommerce brand marketing? books, websites, companies to follow?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.