Brand Experience in Multi-Channel Ecommerce

#EcomChat on Monday 24th August will discuss “Brand experience in multi-channel ecommerce’.

We all know multi-channel is important, that customers shop across channels and devices and retailers need to find a way to make their brand work for all these touchpoints. But who does it well? What success stories are out there?

We’re teaming up with the lovely people at Blueleaf who have just published their new report #InspiringGreatRetail (free to download). The report provides case studies of leading retailers using digital to connect online and offline, giving insights into what they are doing well. If you have any questions, give Kate Welch a shout @bltweets

They’ll be taking part in the chat to share insights and provide practical real-world examples.

As ever, there will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

1. What are the key challenges to joining up brand experiences online and in-store?
2. What technology can help retailers achieve this?
3. Which retailers do this well/who do you admire?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.