Building Ecommerce Communities

#EcomChat on Monday 22nd June will discuss “Community”.

“Community” is a nebulous word, but one that is used a lot: Build a community, grow a community, engage the community, etc. Sometimes this means a physical forum, sometimes it means community elements within a larger site, sometimes it simply means addressing people via social media.

As ever: There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions.

1. Should retailers focus on building a community, or is this a risk of wasting effort and money?
2. What are the different types of ‘community’, and how should retailers go about building or engaging with them?
3. Which retailers have done well in building communities, and what can others learn/copy from them?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.