Content Marketing for Ecommerce in 2016

#EcomChat on Monday 10th April will discuss “Content Marketing for Ecommerce in 2016”.

“Content Marketing” was a really big buzzword a few years ago, but there is less talk of it now. Is that because it is firmly embedded, or because it is a no longer priority? We will find out in this week’s chat.

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. Is “Content Marketing” still a sensible option for retailers? What is its purpose?
2. How should ecommerce companies be using content, and where should they prioritise if limited budget?
3. What should retailers do in the short term & long term to promote content? What are the key measures?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.