Creativity for Ecommerce

Most retailers cover the ‘basics’ well, with UX principles often borrowed from standard patterns, and the usual digital marketing tactics. But is creativity important? Should campaigns be ‘creative’ or is ‘ticking the box’ enough?

So this week we’ll discuss how you go beyond bog standard website patterns, and whether it’s worth doing so.

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. Where can retailers build creativity into their websites? What examples are there for this?
2. How can ecommerce sites use creativity in their marketing?
3. When should you invest in creativity? Is it ever a waste of time?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.