Customer Relationship Management for Ecommerce

Today, a topic originally from B2B marketing. It’s very heavily focused on by some Ecommerce companies, but largely ignored by many: CRM.

Here are the 3 questions:

1. Is it sensible to focus on ‘Customer Relationship Management’ when it comes to Ecommerce, or is it a distraction?
2. Which marketing channels does ‘Customer Relationship Management’ fit with, and how should you manage it across these?
3. How would you measure CRM for Ecommerce, what are the metrics and actions to control them?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.