Ecommerce Conversion Optimisation

#EcomChat on Monday, 1st September will be on “Ecommerce Conversion Optimisation”. Conversion Rate Optimisation has been a big topic for years, but is it still relevant for retailers, and what does it mean when so many now browse on mobile? (for example, Shopify recently announced that more than half the traffic across their 100,000 stores was phone/tablet within a particular period)

There will be 3 conversation starter questions & anyone is welcome to join in using the #EcomChat hashtag on Twitter. Here are the 3 questions:

1. Should retailers still focus on ‘Conversion Rate Optimisation’? Why/why not?
2. What are the conversion challenges created by mobile/tablet usage?
3. What are the myths of ‘CRO’ vs which tactics – and processes – actually work?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what is this all about?” there is an about page to explain everything.