Ecommerce Company Culture

Ecommerce companies differ from others in some key ways: it’s less likely for staff to physically meet customers, communication with customers is often via digital means only, teams working closely together may be spread across different sites, often companies are a mix of in-house staff, agencies, and freelance extras. All of these may contribute to the ‘culture’ of the company – something that’s often spoken about in management circles, but less so in ecommerce groups.

So – is ‘culture’ important in ecommerce? What can you do to influence it?

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. Is company ‘culture’ important when it comes to ecommerce? Why/why not?
2. What can you do to influence company culture?
3. Are there any good examples of this impacting ecommerce companies’ results?

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.