Improving Customer Loyalty

Today’s #EcomChat will be on the topic of Improving Customer Loyalty.

With huge amounts of choice, it’s easy for ecommerce sites to pick up ‘one-off purchasers’. How can retailers move from that to having a loyal customer-base?

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. Which factors impact whether a customer remains loyal or not?
2. Which tasks, projects, or roles should a company create to improve customer loyalty?
3. What are the best measures for customer loyalty?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.