Ecommerce Category & List Page Merchandising

June 1, 2020

#EcomChat on Monday 1st June will delve into the choppy water of ecommerce merchandising, focusing on category landing and product list pages.

There are a plethora of automated tools in the market, with varying capabilities. Additionally, ecommerce teams want control over product and brand stories, so what are sensible approaches to machine vs. human control?

So for today’s chat we’re going to explore the role of the merchandiser for an ecommerce store and discuss tactics that work/should be tested.

  1. What should an ecommerce merchandiser focus on and why?
  2. What are ‘quick wins’ for merchandising on category pages and PLPs?
  3. How can you use data to improve merchandising tactics?

We’re sure we’ll end up covering much more!

Thanks, Dan & James.

Join us at 1pm UK time on Monday 1st June and do share this post either on Twitter or via email with anyone you think would be interested.