Ecommerce Marketing: Creative & Functionality

When people talk about Ecommerce marketing, it often comes down to channels: Are you running Instagram ads? How does PPC work for you? Ie: targeting. But this often ignores the creative side and the functionality side. In this week’s EcomChat we’ll delve a bit more into those.

As ever: there will be 3 conversation starter questions and anyone is welcome to join in using the #EcomChat hashtag on Twitter.

Here are the 3 questions:

1. Which is more important for Ecommerce Marketing: Targeting, or Creative, or Functionality?
2. How do you get Ecommerce marketing ‘creative’ right?
3. What do Ecommerce sites need from a functionality point of view to support modern marketing?

Join us at 1pm UK time on Monday and do share this post either on Twitter or via email with anyone you think would be interested.

Thanks, Dan & James.

p.s. If you’re wondering “what’s this about?” there is a page explaining all just here.