Ecommerce Pricing Strategies & Testing

February 10, 2020

#EcomChat on Monday 10th February will be on the punchy topic of pricing strategy.

In a world of constant discounts and creeping boundaries for big events like Black Friday, it’s critical ecommerce teams keep a handle on their product pricing and ensure discounts are used sensibly. However, this is easier said than done with constant market pressure and the influence of competitor marketing activity.

Equally, pricing online is dynamic. Prices change, for products, for customer groups, for different locations and even devices. For this reason we’ll explore price testing and how this should be an integral part of the ecommerce armoury.

As usual, we’ll focus the chat around three key questions/discussion topics. For today’s site clinic we will cover the following site capabilities:

  1. What should determine and influence your online selling price?
  2. How can ecommerce teams minimise their reliance upon discounting?
  3. What types of price testing can and should be done, and why?

We’re sure we’ll end up covering much more!

Thanks, Dan & James.

Join us at 1pm UK time on Monday 10th February and do share this post either on Twitter or via email with anyone you think would be interested.